ITB Asia 2026 is set to bring the global travel trade together in Singapore from 21–23 October 2026 at Sands Expo & Convention Centre. The event is co-located with MICE Show Asia and Travel Tech Asia, creating a major meeting point for tourism, hospitality, corporate travel, MICE and travel technology businesses.
For companies attending ITB Asia, the opportunity is not only to network and generate leads. It is also about making your brand memorable after visitors leave the exhibition floor. One practical way to do that is with a customised smart card designed around your brand.
Why ITB Asia 2026 Matters for Your Brand
ITB Asia brings together destinations, hotels, airlines, attractions, tour operators, travel technology companies and other travel-industry professionals. With thousands of business contacts made during an event, a useful branded item can help extend a company’s presence beyond a booth conversation.
Instead of another disposable promotional item, a customised EZ-Link Card or NETS card can combine branding with everyday usefulness in Singapore.
Customised EZ-Link Cards for ITB Asia
A customised EZ-Link Card can be designed with your company logo, campaign artwork or event theme. For tourism companies, hotels, attractions, travel agencies and corporate exhibitors, it can work as a distinctive corporate gift, welcome item or promotional keepsake.
SmartCard offers customised EZ-Link Cards with personalised designs, making the card a practical canvas for your brand. For an ITB Asia campaign, companies can align the design with their booth, destination branding or a specific marketing campaign.
Explore our Customised EZ-Link Card solutions.
NETS FlashPay and NETS PrePaid Cards for Corporate Branding
Companies looking for alternatives can also consider customised NETS FlashPay and NETS PrePaid cards. These products can be used as branded corporate gifts or promotional cards, helping businesses connect their branding with a useful stored-value card format.
A branded card can be particularly relevant for travel and hospitality businesses that want to create a stronger connection between their campaign and the Singapore visitor experience.
SmartCard also provides customised NETS Motoring Cards, giving businesses another option when their audience includes drivers, automotive partners or travel-related businesses serving road users.
ITB Asia Card Ideas for Exhibitors
A customised card can support several event campaigns. Exhibitors can use cards as client welcome gifts, appointment gifts, staff recognition items, promotional giveaways or part of a visitor welcome pack. Hotels and travel companies can also create destination-themed artwork, while agencies can produce campaign-specific cards for their clients.
The card can become an extension of the exhibition booth: your logo, colours and message remain with the recipient after the meeting ends.
Make Your ITB Asia Gift More Memorable
The value of a branded card is not limited to the card itself. SmartCard supports corporate customised card solutions and can incorporate company branding into the card design. Businesses can therefore create a consistent look across their exhibition booth, marketing materials and customer gifts.
For companies running larger campaigns, SmartCard also provides lettershop and fulfilment services covering card storage, picking, packing and delivery. This can help businesses manage the distribution of customised cards as part of a wider campaign.
Plan Your ITB Asia 2026 Branding Campaign Early
ITB Asia 2026 will take place at Sands Expo & Convention Centre from 21–23 October. With international exhibitors, buyers and travel professionals attending, companies should plan promotional materials well before the event.
Whether you need a customised EZ-Link Card, NETS FlashPay Card, NETS PrePaid Card or NETS Motoring Card, a branded smart card can turn a standard corporate gift into a useful reminder of your company.
If your business is exhibiting, sponsoring, hosting meetings or welcoming clients during ITB Asia 2026, explore SmartCard’s customised card solutions and create a branded experience that visitors can take with them beyond the exhibition hall.